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Nicholas DeRenzo


Nicholas DeRenzo is a freelance travel and culture writer based in Brooklyn. A graduate of NYU's Cultural Reporting and Criticism program, he worked as an editor at Arthur Frommer's Budget Travel and, most recently, as executive editor at Hemispheres and Rhapsody, the in-flight magazines of United Airlines. His work has appeared in The New York Times, New York, Travel + Leisure, Sunset, Wine Enthusiast, and more. 

Jaguars Are the Star Attraction in Brazil’s Burgeoning Safari Industry

By Nicholas DeRenzoDecember 6, 2023

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“There should be 60 to 80 jaguars around here right now,” biologist Pedro Reali tells me as our open-topped safari vehicle rolls through the predawn darkness. “One thing I can guarantee is that we will be sighted by a jaguar.”
We’re departing this morning from Caiman Pantanal, an eco-lodge located deep in the Pantanal, the world’s largest tropical wetland area. A UNESCO World Heritage Site and Biosphere Reserve, the Pantanal spreads more than 50,000 square miles across western-central Brazil and parts of Paraguay and Bolivia. I took two flights to reach the remote Campo Grande International Airport, then hopped an additional three-hour car ride through cattle ranches and grasslands to get out here, and I’ve come with one goal in mind: to see jaguars. I scan the darkness, hoping to catch a glint of eyeshine bouncing back in Reali’s spotlights; there’s something eerily thrilling about knowing we’re being watched by South America’s apex predator.

As the sun begins to rise, casting a pinkish glow, we listen intently for the call of a purplish jay, a bird that sounds an alarm when predators are nearby. Reali takes out an antennaed telemetry device, twisting dials with military precision in an attempt to triangulate the location of a radio-collared jaguar. When the signal grows stronger, our driver steers toward it, ostrich-like rheas bounding in front of our vehicle like the Gallimimus herd in Jurassic Park.
In a clearing, I catch sight of a hulking, collared male named Acerola. It’s immediately clear to me why jaguars have loomed so large in human culture for millennia—why they’ve inspired Aztec and Mayan deities and given their names to sports cars and NFL teams. The third-largest cat in the world, after tigers and lions, they possess the strongest bite of any feline, with jaws powerful enough to crush turtle shells and bones. Those jaws, Acerola’s, are now mere feet away from us.
“This is a very special jaguar for us,” Reali says in hushed tones, “because we know him from birth.” Acerola is the grandson of Esperança (Portuguese for “hope”), who was the first jaguar to be monitored in these parts and the foremother of Brazil’s burgeoning jaguar safari industry. About a decade ago, the thought of seeing a cat like this would have been a pipe dream, but these elusive ghosts are staging a comeback, thanks to the conservation organization Onçafari, which takes its name from the scientific name for jaguars, Panthera onca.
Onçafari’s story begins in 2011, when a São Paulo-born–born racecar driver named Mario Haberfeld, inspired by decades of travel to sub-Saharan Africa, sought to turn his native country into a safari destination. The only catch? Despite being phenomenally biodiverse, the Amazon rainforest, Brazil’s most famous biome, is so densely packed with plant life that it’s tough for visitors to actually see any animals. Haberfeld set his sights on the Pantanal instead

Roughly the size of Florida, the Pantanal is a vast landscape of wide-open plains that flood seasonally. Reali describes the region, poetically, as “a plate of soup in the heart of South America.” It’s home to a wide variety of wildlife—giant anteaters, tapirs, giant otters, capybaras, toco toucans—but to attract guests from around the world, Haberfeld needed a marquee attraction.

“I always say people don’t go to Africa to see zebras,” Haberfeld says. “It’s nice [to see them] when you’re there, but you go there to see the lion and leopard.” Alongside the Amazon, the Pantanal is one of the few Brazilian ecosystems where jaguars still live in significant numbers, despite decades of population decline caused by deforestation, conflicts with local cattle ranchers, road kills, and poaching. (Brazil banned hunting in 1967, but the illegal fur trade meant that the rosettes of jaguars were often seen on fashionable coats well into the ’70s and ’80s.) The odds of a visitor actually seeing a big cat here back then were slim.
“You couldn’t find jaguars anywhere,” says Lilian Rampim, Onçafari’s operations coordinator, who I chat with at the organization’s headquarters, back near the lodge. “If you talk to the oldest person who works in Caiman, they’ll say jaguars were legends in the past. They were very traumatized animals, chased and killed by the dozens not that long ago.” On top of all that, she adds, “They’re basically hiding machines.

To bring the existing jaguars out into the open, the Onçafari team started the long process of habituation, gleaning lessons from a similar project with leopards at Londolozi Game Reserve, in South Africa’s Sabi Sand Nature Reserve. There, conservationists taught locals that big cats were more valuable alive than dead, and they got the elusive felines to feel more comfortable with the presence of humans by simply hanging out near them. Habituation is much like a classic detective stakeout: Biologists drive until they spot a jaguar and then sit and wait (and wait … and wait) until the animal sees the vehicle, and those hairless creatures inside, as a neutral part of the landscape.
The next question was, could Onçafari actually help increase the local jaguar population? With that goal in mind, the organization devised a rewilding program to teach animals who had been injured or rescued and were living in captivity how to fend for themselves again.
The program started in 2015, when Onçafari took a pair of orphaned four-month-old cubs named Isa and Fera (a veterinarian had accidentally killed their mother while trying to move her from a populated area) and placed them in an enclosure roughly the size of a soccer field. The team replaced the cubs’ meat with increasingly larger live prey: chickens, pigs, capybaras caimans. Instinct kicked in, and Isa and Fera became successful predators. After two years in captivity picking up skills—you can almost imagine the training montage—they were collared and released into the wild.

“We were the first team doing it this way,” Rampim says, “and I really wanted to transform that into a model. We wanted to publish and send to places—like, ‘This is the recipe [for rewilding].’” Rampim would get her wish. The released jaguars began hunting, dispersing, and, most importantly, mating, refilling the region with cubs. While there were fewer than 10 jaguar sightings at Caiman Pantanal in 2011, with only about 1 percent of guests seeing the big cats, there were 1,180 sightings here last year, with 100 percent of visitors spotting at least one. Onçafari is now exporting its rewilding program to other biomes across Brazil, including the Amazon and the Cerrado savanna (an endangered grassland), and testing it on species such as pumas and maned wolves.

Onçafari’s rewilding process doesn’t only benefit the jaguars: It helps the entire ecosystem shift back into balance. I’m here during the dry season, so the Pantanal isn’t flooded, meaning there are seemingly endless fields and forests to explore. We encounter elusive tapirs ambling along the road, crab-eating foxes scurrying in the brush, giant anteaters rooting around in the dirt. Hyacinth macaws squawk in the treetops. The largest flying parrots in the world, they’ve recently been brought back from the brink of extinction by a conservation project called Instituto Arara Azul.

“There should be 60 to 80 jaguars around here right now,” biologist Pedro Reali tells me as our open-topped safari vehicle rolls through the predawn darkness. “One thing I can guarantee is that we will be sighted by a jaguar.”
We’re departing this morning from Caiman Pantanal, an eco-lodge located deep in the Pantanal, the world’s largest tropical wetland area. A UNESCO World Heritage Site and Biosphere Reserve, the Pantanal spreads more than 50,000 square miles across western-central Brazil and parts of Paraguay and Bolivia. I took two flights to reach the remote Campo Grande International Airport, then hopped an additional three-hour car ride through cattle ranches and grasslands to get out here, and I’ve come with one goal in mind: to see jaguars. I scan the darkness, hoping to catch a glint of eyeshine bouncing back in Reali’s spotlights; there’s something eerily thrilling about knowing we’re being watched by South America’s apex predator.
 The eco-lodges interior / Photo: Courtesy of Felipe Castellari
As the sun begins to rise, casting a pinkish glow, we listen intently for the call of a purplish jay, a bird that sounds an alarm when predators are nearby. Reali takes out an antennaed telemetry device, twisting dials with military precision in an attempt to triangulate the location of a radio-collared jaguar. When the signal grows stronger, our driver steers toward it, ostrich-like rheas bounding in front of our vehicle like the Gallimimus herd in Jurassic Park.
In a clearing, I catch sight of a hulking, collared male named Acerola. It’s immediately clear to me why jaguars have loomed so large in human culture for millennia—why they’ve inspired Aztec and Mayan deities and given their names to sports cars and NFL teams. The third-largest cat in the world, after tigers and lions, they possess the strongest bite of any feline, with jaws powerful enough to crush turtle shells and bones. Those jaws, Acerola’s, are now mere feet away from us.
“This is a very special jaguar for us,” Reali says in hushed tones, “because we know him from birth.” Acerola is the grandson of Esperança (Portuguese for “hope”), who was the first jaguar to be monitored in these parts and the foremother of Brazil’s burgeoning jaguar safari industry. About a decade ago, the thought of seeing a cat like this would have been a pipe dream, but these elusive ghosts are staging a comeback, thanks to the conservation organization Onçafari, which takes its name from the scientific name for jaguars, Panthera onca.
Onçafari’s story begins in 2011, when a São Paulo-born–born racecar driver named Mario Haberfeld, inspired by decades of travel to sub-Saharan Africa, sought to turn his native country into a safari destination. The only catch? Despite being phenomenally biodiverse, the Amazon rainforest, Brazil’s most famous biome, is so densely packed with plant life that it’s tough for visitors to actually see any animals. Haberfeld set his sights on the Pantanal instead.

 The lake at Caiman Pantanal / Photo: Courtesy of Felipe Castellari
Roughly the size of Florida, the Pantanal is a vast landscape of wide-open plains that flood seasonally. Reali describes the region, poetically, as “a plate of soup in the heart of South America.” It’s home to a wide variety of wildlife—giant anteaters, tapirs, giant otters, capybaras, toco toucans—but to attract guests from around the world, Haberfeld needed a marquee attraction.

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