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Hi Ema and Jaz, 

I want to tell you about our "Miles" program on Ruta Pantera.  Yes, just like on an airplane, our passengers will be able to earn redeemable miles.  In fact, nearly everything a registered guest, subscriber or member does on our site will earn them miles, which they can spend on items in our BioTique, use to secure discounts, or pay for friends and family to also become members of Ruta Pantera.  

I have built our "Miles to Earn and Learn" program with the hidden intention both to make the site more fun and interactive, but also to give us a means to collect and save information about how individual users interact with our content.  This information will be instrumental to you as you create an advertising strategy, I believe, since you will be able to target ads and offers down to the User level, in real time.  

Imagine.  A Brazil tour operator wants to buy space for an ad to be seen by only our subscribers who have been recently reading about Carnival and watching videos about samba and Pele.  Yes, this would be possible for us to offer using the Miles data.  Say they want to send a brochure to this group via an email blast.  We can do it in an instant.  Heck, at the very least I will be able to redeem my miles (traveled on Ruta Pantera) in Jaz's BioTique for a shirt and cap with my name on it !!  (Which is more than I can say for Spirit Airlines!!)

If any related ideas strike you, please send them my way, as I am building this functionality now. 

Talk soon 

Chris

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